About Us

In 1977, REACH took the humble toothbrush from its modest beginning into the next generation of oral care by introducing the angled neck. This unique scientific innovation made it possible for a toothbrush to “reach” those hard-to-reach places and it put us on the map. For over 40 years, we’ve kept that same angled neck while improving on the performance of all our toothbrushes, basing our decisions on hard data, and introducing innovative concepts along the way. Today, we’re still that humble toothbrush with an angled neck, but with a different sense of purpose and the hope that our toothbrushes will continue to thrive and bring clean teeth to all who use them.