A Little History

The toothbrush has a fascinating tradition of innovation: from the ancient civilizations in China and Egypt who cleaned their teeth with sticks, to the first nylon bristle toothbrush which went on sale in 1938 and the earliest electric brushes of the 1950’s.

REACH has a proven history of innovation and ‘performance with a purpose’ that helped progress the humble toothbrush with scientific insight. REACH was the first toothbrush with an angled neck to make it easier to clean hard to reach places in your mouth and has always supported its effectiveness claims with hard data from clinical trials.


Where can I buy REACH toothbrushes?

Find our toothbrushes at food, drug and mass merchandise outlets nationwide.

What clinical studies ensure the efficacy of REACH toothbrushes?

One day use and four week clinical studies were conducted to determine the amount of plaque removed by brushing with REACH toothbrushes. Results of the one-day studies showed the removal of up to 90% of plaque in places that are hard to reach and more plaque than the leading toothbrush. The four week study results indicated more plaque removal and improved gum health following 30 days of use.

How often should I replace my toothbrush?

To ensure superior cleaning, all toothbrushes should be replaced every 3 months or sooner if the bristles are frayed.

What is the best brushing routine?

For best results, brush your teeth for two minutes twice a day. The American Dental Association recommends placing the toothbrush at a 45-degree angle against the gums; moving the brush back and forth gently in short (tooth-wide) strokes; brushing the outer tooth surfaces, the inner tooth surfaces and the chewing surfaces of the teeth; using the “toe” of the brush to clean the inside surfaces of the front teeth, with a gentle up-and-down stroke; and brushing the tongue to remove bacteria and help freshen breath. For more information about proper oral hygiene, visit http://www.ada.org.

Are electric brushes better than manual brushes?

According the American Dental Association, both manual and electric toothbrushes can effectively and thoroughly clean your teeth. Finding a toothbrush that cleans away plaque on the teeth and along the gum line is essential. Talk to your dentist or dental hygienist about the most suitable brush for you.

How should I store my brush after use?

Rinse your toothbrush with tap water after brushing to remove any remaining toothpaste and debris. Store the brush in an upright position if possible and allow it to air dry until using it again. Do not routinely cover toothbrushes or store them in closed containers.